/* Bricolage Grotesque latin-ext */
@font-face {
  font-family: 'Bricolage Grotesque';
  font-style: normal;
  font-weight: 400 800;
  font-stretch: 75% 100%;
  font-display: swap;
  src: url(/assets/fonts/bricolage-grotesque-latin-ext-4ca685.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Bricolage Grotesque latin */
@font-face {
  font-family: 'Bricolage Grotesque';
  font-style: normal;
  font-weight: 700 800;
  font-stretch: 82% 100%;
  font-display: swap;
  src: url(/assets/fonts/bricolage-display-latin-v1.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* Geist latin-ext */
@font-face {
  font-family: 'Geist';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/geist-latin-ext-e2aaf8.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Geist latin */
@font-face {
  font-family: 'Geist';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/geist-latin-e09adc.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* Geist latin-ext */
@font-face {
  font-family: 'Geist';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(/assets/fonts/geist-latin-ext-e2aaf8.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Geist latin */
@font-face {
  font-family: 'Geist';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(/assets/fonts/geist-latin-e09adc.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* Geist latin-ext */
@font-face {
  font-family: 'Geist';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/fonts/geist-latin-ext-e2aaf8.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Geist latin */
@font-face {
  font-family: 'Geist';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/fonts/geist-latin-e09adc.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* Geist Mono latin-ext */
@font-face {
  font-family: 'Geist Mono';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/geist-mono-latin-ext-d09800.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Geist Mono latin */
@font-face {
  font-family: 'Geist Mono';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/geist-mono-latin-b291d8.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* Geist Mono latin-ext */
@font-face {
  font-family: 'Geist Mono';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(/assets/fonts/geist-mono-latin-ext-d09800.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* Geist Mono latin */
@font-face {
  font-family: 'Geist Mono';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(/assets/fonts/geist-mono-latin-b291d8.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
:root{
 --paper:#f4f6fa;--white:#fff;--ink:#0c1222;--ink-2:#1b2336;--slate:#556070;--line:#dde2ea;
 --signal:#0866ff;--signal-deep:#0047c2;--signal-soft:#e3ecff;--lead:#ffb21a;
 --display:"Bricolage Grotesque",ui-sans-serif,system-ui,sans-serif;
 --body:"Geist",ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;
 --mono:"Geist Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
 --r:14px;--gutter:clamp(16px,4vw,40px);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.55 var(--body);-webkit-font-smoothing:antialiased}
img,svg{display:block;max-width:100%}
a{color:inherit}
h1,h2,h3{font-family:var(--display);font-weight:700;letter-spacing:-.02em;line-height:1.02;margin:0}
p{margin:0}
.wrap{width:100%;max-width:1200px;margin:0 auto;padding:0 var(--gutter)}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:12px;top:-60px;background:var(--ink);color:#fff;padding:10px 14px;border-radius:8px;z-index:50}
.skip:focus{top:12px}
:focus-visible{outline:3px solid var(--signal);outline-offset:3px;border-radius:6px}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;background:var(--signal);color:#fff;font:600 16px/1 var(--body);text-decoration:none;padding:17px 24px;border-radius:999px;border:0;cursor:pointer;transition:background .2s,transform .2s}
.btn:hover{background:var(--signal-deep)}
.btn:active{transform:translateY(1px)}
.btn-small{padding:12px 18px;font-size:15px}
.btn-wide{width:100%}
.link-arrow{font-weight:600;text-decoration:none;border-bottom:2px solid var(--signal);padding-bottom:2px}
.link-arrow::after{content:" →";color:var(--signal)}
.text-link{background:none;border:0;padding:0;font:inherit;color:var(--signal-deep);text-decoration:underline;cursor:pointer}

/* header */
.top{position:sticky;top:0;z-index:20;background:rgba(244,246,250,.86);backdrop-filter:saturate(1.4) blur(12px);border-bottom:1px solid transparent;transition:border-color .2s}
.top.is-scrolled{border-color:var(--line)}
.top-row{display:flex;align-items:center;gap:28px;height:72px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font:700 21px/1 var(--display);letter-spacing:-.02em;color:var(--ink)}
.brand svg{width:30px;height:30px;color:var(--signal)}
.brand b{color:var(--signal)}
.top nav{display:flex;gap:26px;margin-left:auto}
.top nav a{text-decoration:none;font-size:15px;font-weight:500;color:var(--slate)}
.top nav a:hover{color:var(--ink)}

/* hero */
.hero{padding:clamp(40px,7vw,96px) 0 clamp(56px,8vw,110px)}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(32px,5vw,72px);align-items:center}
.kicker{display:flex;align-items:center;gap:10px;font:500 13px/1 var(--mono);letter-spacing:.04em;text-transform:uppercase;color:var(--slate);margin-bottom:26px}
.kicker .dot{width:9px;height:9px;border-radius:50%;background:var(--signal);box-shadow:0 0 0 4px var(--signal-soft)}
h1{font-size:clamp(44px,7vw,90px);font-weight:800;font-variation-settings:"wdth" 84;letter-spacing:-.022em;line-height:.96}
h1 em{font-style:normal;color:var(--signal)}
.lede{font-size:clamp(17px,1.5vw,19px);color:var(--slate);max-width:34em;margin-top:28px}
.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:22px 28px;margin-top:36px}

/* signature: the funnel */
.funnel{margin:0;background:var(--ink);color:#dfe5f1;border-radius:22px;padding:22px;position:relative;box-shadow:0 30px 60px -30px rgba(12,18,34,.55)}
.funnel-head{display:flex;align-items:center;gap:10px;font:500 12px/1 var(--mono);letter-spacing:.05em;text-transform:uppercase;color:#8d97ab}
.rec{width:8px;height:8px;border-radius:50%;background:#ff4d4d;animation:blink 1.6s steps(2,start) infinite}
.funnel-tag{margin-left:auto;border:1px solid #33405a;border-radius:99px;padding:5px 9px;text-transform:none;letter-spacing:0}
.stages{list-style:none;margin:20px 0 0;padding:0;display:grid;grid-template-columns:.8fr 1fr 1fr;gap:12px;align-items:end}
.stage{display:flex;flex-direction:column;gap:8px;opacity:.35;transition:opacity .4s}
.stage.on{opacity:1}
.stage-label{font:500 11px/1 var(--mono);color:#8d97ab;text-transform:uppercase;letter-spacing:.05em}
.reel{aspect-ratio:9/16;border-radius:12px;background:linear-gradient(160deg,#28344f,#121a2c 60%);padding:12px 10px;display:flex;flex-direction:column;justify-content:flex-end;gap:8px;position:relative;overflow:hidden}
.reel::before{content:"";position:absolute;inset:18% 22% 40%;border-radius:50% 50% 40% 40%;background:#3a4866;filter:blur(6px)}
.reel-hook{position:relative;font:700 12px/1.2 var(--display);color:#fff}
.reel-bar{height:3px;border-radius:2px;background:#3a4866;position:relative;overflow:hidden}
.reel-bar::after{content:"";position:absolute;inset:0;background:#fff;transform-origin:left;transform:scaleX(.3)}
.stage-ad.on .reel-bar::after{animation:play 2.4s linear forwards}
.reel-cta{position:relative;font:600 10px/1 var(--body);background:var(--signal);color:#fff;border-radius:6px;padding:7px;text-align:center}
.page{aspect-ratio:3/4;border-radius:12px;background:var(--white);padding:10px;display:flex;flex-direction:column;gap:6px}
.page i,.page b{display:block;border-radius:3px}
.pg-nav{height:6px;width:40%;background:var(--line)}
.pg-h{height:9px;background:var(--ink);margin-top:6px}.pg-h.short{width:60%}
.pg-p{height:5px;background:var(--line);width:90%}
.pg-form{margin-top:auto;display:flex;flex-direction:column;gap:5px;padding:7px;border-radius:8px;background:var(--signal-soft)}
.pg-form i{height:8px;background:var(--white);border-radius:3px;position:relative;overflow:hidden}
.pg-form i::after{content:"";position:absolute;inset:0;background:var(--ink);opacity:.25;transform-origin:left;transform:scaleX(0)}
.stage-page.typing .pg-form i::after{animation:type 1.2s steps(8) forwards}
.stage-page.typing .pg-form i+i::after{animation-delay:.6s}
.pg-form u{display:block;height:11px;border-radius:4px;background:var(--signal)}
.ping{border-radius:12px;background:var(--ink-2);border:1px solid #33405a;padding:12px;display:flex;flex-direction:column;gap:4px;font-size:12px;line-height:1.3;color:#aab3c5;transform:translateY(8px);transition:transform .4s,border-color .4s,box-shadow .4s}
.ping-app{font:500 10px/1 var(--mono);color:#8d97ab;margin-bottom:4px}
.ping strong{font:700 16px/1.1 var(--display);color:#fff}
.stage-lead.on .ping{transform:none;border-color:var(--lead);box-shadow:0 0 0 4px rgba(255,178,26,.15)}
.wire{position:relative;height:10px;margin:14px 5px 4px;background:linear-gradient(90deg,#33405a 50%,transparent 0) 0 50%/9px 1.5px repeat-x}
.pulse{position:absolute;top:0;left:0;width:10px;height:10px;margin-left:-5px;border-radius:50%;background:var(--signal);box-shadow:0 0 0 5px rgba(8,102,255,.25);transition:left 1.1s cubic-bezier(.6,0,.3,1),background .3s}
.pulse.is-lead{background:var(--lead);box-shadow:0 0 0 5px rgba(255,178,26,.25)}
.log{font:400 12.5px/1 var(--mono);border-top:1px solid #26304a;margin-top:10px;padding-top:12px;display:grid;gap:9px;min-height:118px}
.log p{display:grid;grid-template-columns:72px 98px 1fr;gap:8px;opacity:0;transform:translateY(4px);transition:opacity .3s,transform .3s}
.log p.on{opacity:1;transform:none}
.log time{color:#6c7891}
.log span{color:#fff}
.log em{font-style:normal;color:#8d97ab}
.log .is-lead span{color:var(--lead);font-weight:500}
.log .is-lead em{color:#cfe0ff}
@keyframes blink{to{visibility:hidden}}
@keyframes play{from{transform:scaleX(.3)}to{transform:scaleX(1)}}
@keyframes type{to{transform:scaleX(.85)}}

/* sections */
.sec-head{display:grid;grid-template-columns:1fr 1fr;gap:24px 60px;align-items:end;margin-bottom:clamp(32px,5vw,56px)}
.sec-head h2{font-size:clamp(38px,5.4vw,68px);font-variation-settings:"wdth" 86;font-weight:800;letter-spacing:-.022em}
.sec-head p{color:var(--slate);max-width:30em}
.services,.funnels,.faq{padding:clamp(64px,9vw,120px) 0;background:var(--white)}
.process,.rules{padding:clamp(64px,9vw,120px) 0}

.svc-list{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.svc{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.2fr) minmax(0,1fr);gap:16px 40px;padding:28px 0;border-bottom:1px solid var(--line);align-items:baseline;transition:background .2s}
.svc h3{font-size:clamp(22px,2.3vw,30px);font-variation-settings:"wdth" 88}
.svc p{color:var(--slate)}
.svc:hover h3{color:var(--signal)}
.tags{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px}
.tags li{font:500 12.5px/1 var(--mono);color:var(--ink);background:var(--paper);border:1px solid var(--line);border-radius:99px;padding:7px 11px}

.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:16px;counter-reset:s}
.steps li{position:relative;padding:28px 22px 26px;background:var(--white);border-radius:var(--r);border:1px solid var(--line)}
.steps li:not(:last-child)::after{content:"";position:absolute;top:44px;right:-17px;width:18px;border-top:1.5px dashed var(--signal);z-index:1}
.step-n{display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:var(--signal-soft);color:var(--signal-deep);font:600 15px/1 var(--mono);margin-bottom:22px}
.steps h3{font-size:24px;margin-bottom:10px}
.steps p{color:var(--slate);font-size:16px}

.funnel-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.offer{display:flex;flex-direction:column;gap:12px;padding:30px;border-radius:var(--r);text-decoration:none;min-height:240px}
a.offer{background:var(--signal);color:#fff;transition:transform .25s,box-shadow .25s}
a.offer:hover{transform:translateY(-3px);box-shadow:0 22px 40px -22px rgba(8,102,255,.7)}
.offer h3{font-size:clamp(30px,3.4vw,42px);font-variation-settings:"wdth" 82}
.offer p{max-width:28em}
a.offer p{color:#dbe7ff}
.offer-lang{align-self:flex-start;font:500 12px/1 var(--mono);border:1px solid rgba(255,255,255,.5);border-radius:99px;padding:6px 10px}
.offer-go{margin-top:auto;font-weight:600}
.offer-go::after{content:" →"}
.offer-empty{border:1.5px dashed var(--line);background:var(--paper)}
.offer-empty p{color:var(--slate)}
.offer-empty .link-arrow{margin-top:auto;align-self:flex-start}

.rules-grid{display:grid;grid-template-columns:.8fr 2fr;gap:40px}
.rules h2{font-size:clamp(34px,4.2vw,52px);font-variation-settings:"wdth" 82;font-weight:800}
.rules dl{margin:0;display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.rules dt{font:700 20px/1.15 var(--display);margin-bottom:10px;padding-top:16px;border-top:3px solid var(--ink)}
.rules dd{margin:0;color:var(--slate);font-size:16px}

/* contact */
.contact{padding:clamp(64px,9vw,120px) 0;background:var(--ink);color:#e7ecf5}
.contact-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(32px,5vw,72px);align-items:start}
.contact h2{font-size:clamp(42px,6vw,76px);font-variation-settings:"wdth" 84;font-weight:800;letter-spacing:-.022em;color:#fff}
.contact-copy p{color:#a9b3c6;margin-top:22px;max-width:28em}
.contact-copy a{color:#fff}
.form-card{background:var(--white);color:var(--ink);border-radius:20px;padding:clamp(20px,3vw,34px);scroll-margin-top:90px}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.field{display:flex;flex-direction:column;gap:7px;margin:0 0 16px;border:0;padding:0;min-width:0}
.field label,.field legend{font-size:14px;font-weight:600;padding:0}
.field legend{margin-bottom:9px}
input,select,textarea{font:inherit;font-size:16px;color:var(--ink);background:var(--paper);border:1.5px solid var(--line);border-radius:10px;padding:12px 13px;width:100%;transition:border-color .2s,background .2s}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--signal);background:#fff}
input::placeholder,textarea::placeholder{color:#8a93a3}
textarea{resize:vertical}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chips label{position:relative;cursor:pointer}
.chips input{position:absolute;opacity:0;width:1px;height:1px}
.chips span{display:inline-block;font-size:14px;font-weight:500;padding:9px 13px;border-radius:99px;border:1.5px solid var(--line);background:var(--paper);transition:all .15s}
.chips input:checked+span{background:var(--signal);border-color:var(--signal);color:#fff}
.chips input:focus-visible+span{outline:3px solid var(--signal);outline-offset:2px}
.consent{display:flex;gap:10px;align-items:flex-start;font-size:14px;color:var(--slate);margin:4px 0 18px;cursor:pointer}
.consent input{width:18px;height:18px;margin:2px 0 0;flex:none;accent-color:var(--signal)}
.trap{position:absolute;left:-9999px}
.error{color:#c4271b;font-size:14px;margin-top:10px;min-height:1em}
#success{text-align:center;padding:36px 10px}
#success svg{width:52px;height:52px;color:var(--signal);margin:0 auto 18px}
#success h3{font-size:34px;margin-bottom:8px}
#success p{color:var(--slate)}
.reference{font:500 13px/1 var(--mono);margin-top:14px}

/* faq */
.faq-grid{display:grid;grid-template-columns:.8fr 2fr;gap:40px}
.faq h2{font-size:clamp(34px,4.2vw,52px);font-variation-settings:"wdth" 82;font-weight:800}
.faq-list{border-top:1px solid var(--line)}
details{border-bottom:1px solid var(--line)}
summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;padding:22px 0;font:600 19px/1.3 var(--body)}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font:400 26px/1 var(--mono);color:var(--signal);transition:transform .2s}
details[open] summary::after{transform:rotate(45deg)}
details p{color:var(--slate);padding:0 0 22px;max-width:44em}

/* footer */
.foot{background:var(--ink);color:#8d97ab;border-top:1px solid #26304a;padding:30px 0 40px;font-size:14px}
.foot-row{display:flex;flex-wrap:wrap;align-items:center;gap:14px 28px}
.brand-foot{color:#fff;font-size:18px}
.brand-foot svg{width:24px;height:24px}
.foot-row p:last-child{margin-left:auto}
.foot a,.foot .text-link{color:#cdd5e3}

.mobile-cta{display:none}

dialog{border:0;border-radius:18px;padding:0;max-width:640px;width:calc(100% - 32px);color:var(--ink)}
dialog::backdrop{background:rgba(12,18,34,.6)}
.dialog-body{padding:30px;position:relative}
.dialog-body h2{font-size:30px;margin-bottom:14px}
.dialog-body h3{font:600 16px/1.3 var(--body);margin:18px 0 6px;letter-spacing:0}
.dialog-body p{color:var(--slate);font-size:15px}
.dialog-close{position:absolute;top:14px;right:14px;width:38px;height:38px;border-radius:50%;border:0;background:var(--paper);font-size:22px;cursor:pointer}

@media (max-width:980px){
 .hero-grid,.contact-grid{grid-template-columns:1fr}
 .funnel{max-width:560px}
 .svc{grid-template-columns:1fr 1.4fr}
 .svc .tags{grid-column:2}
 .steps{grid-template-columns:1fr 1fr}
 .steps li::after{display:none}
 .rules-grid,.faq-grid{grid-template-columns:1fr;gap:28px}
}
@media (max-width:720px){
 body{font-size:16px}
 .top nav{display:none}
 .top-row{height:62px;justify-content:space-between}
 .sec-head{grid-template-columns:1fr}
 .svc{grid-template-columns:1fr;gap:10px}
 .svc .tags{grid-column:auto}
 .steps,.funnel-grid,.rules dl,.row2{grid-template-columns:1fr}
 .row2{gap:0}
 .stages{gap:8px}
 .log p{grid-template-columns:62px 84px 1fr;font-size:11.5px}
 .reel-hook{font-size:10.5px}
 .reel{padding:9px 7px}
 .ping{padding:9px}
 .ping strong{font-size:14px}
 .ping span:not(.ping-app){font-size:11px}
 .foot-row p:last-child{margin-left:0}
 .mobile-cta{display:block;position:fixed;left:16px;right:16px;bottom:14px;z-index:30;background:var(--signal);color:#fff;text-align:center;font-weight:600;text-decoration:none;padding:16px;border-radius:999px;box-shadow:0 12px 30px -10px rgba(8,102,255,.6);transition:transform .25s,opacity .25s}
 .mobile-cta.is-hidden{transform:translateY(90px);opacity:0;pointer-events:none}
 .foot{padding-bottom:96px}
}
@media (prefers-reduced-motion:reduce){
 html{scroll-behavior:auto}
 *,*::before,*::after{animation:none!important;transition:none!important}
}

/* ===== Blue-first theme (2026-10-13 b): brand blue is the main colour, white the accent ===== */
:root{--navy:#061a45;--on-blue:#fff}
body{background:var(--signal)}
.top{background:rgba(8,102,255,.92);color:#fff}
.top.is-scrolled{border-color:rgba(255,255,255,.18)}
.top .brand,.top .brand svg{color:#fff}
.top .brand b{color:#fff}
.top nav a{color:var(--on-blue)}
.top nav a:hover{color:#fff}
.btn-on-blue,.top .btn,.hero .btn,.process .btn,.contact-copy .btn{background:#fff;color:var(--signal)}
.top .btn:hover,.hero .btn:hover{background:var(--on-blue)}
.hero{background:var(--signal);color:#fff}
.hero .kicker{color:var(--on-blue)}
.hero .kicker .dot{background:#fff;box-shadow:0 0 0 4px rgba(255,255,255,.25)}
.hero h1{color:#fff}
.hero h1 em{color:var(--navy)}
.hero .lede{color:var(--on-blue)}
.hero .link-arrow{color:#fff;border-color:#fff}
.hero .link-arrow::after{color:#fff}
.hero :focus-visible{outline-color:#fff}
.funnel{background:var(--navy);box-shadow:0 30px 70px -30px rgba(2,12,40,.7)}
.reel-cta,.pg-form u,.pulse{background:var(--signal)}
.services{background:#fff}
.process{background:var(--signal);color:#fff}
.process .sec-head p{color:var(--on-blue)}
.steps li{border:0;color:var(--ink)}
.steps li:not(:last-child)::after{border-top-color:#fff}
.funnels{background:#fff}
.rules{background:var(--signal);color:#fff}
.rules dt{border-top-color:#fff}
.rules dd{color:var(--on-blue)}
.contact{background:var(--navy)}
.contact h2 span{color:var(--signal)}
.faq{background:#fff}
.foot{background:var(--navy);border-top:0}
.mobile-cta{border:2px solid #fff}
.contact{background:var(--signal)}
.contact-copy p{color:var(--on-blue)}

/* ===== Animated illustrations ===== */
.svc{grid-template-columns:120px minmax(0,1.25fr) minmax(0,1fr) minmax(0,.95fr);align-items:center}
.art{width:130px;height:auto;overflow:visible}
.art *{transform-box:fill-box}
.paused .art *,.paused .cl-icon *,.paused .ticker-track,.paused .step-line span{animation-play-state:paused!important}
/* ads: feed scrolls, a tap lands on the sponsored card */
.feed{animation:feed 6s cubic-bezier(.6,0,.3,1) infinite}
@keyframes feed{0%,20%{transform:translateY(0)}45%,70%{transform:translateY(-90px)}95%,100%{transform:translateY(0)}}
.tap{transform-origin:center;animation:tap 6s infinite}
@keyframes tap{0%,48%{opacity:0;transform:translateX(-30px) scale(.6)}58%,66%{opacity:1;transform:translateX(-38px) scale(1)}75%,100%{opacity:0;transform:translateX(-38px) scale(1.4)}}
/* web: blocks assemble */
.blk{transform-origin:left center;animation:build 5s cubic-bezier(.3,.7,.3,1) infinite}
.b2{animation-delay:.25s}.b3{animation-delay:.5s}.b4{animation-delay:.75s;transform-origin:center top}.b5{animation-delay:1s}
@keyframes build{0%{transform:scaleX(0);opacity:0}15%,80%{transform:none;opacity:1}95%,100%{transform:none;opacity:0}}
.b4{animation-name:buildY}
@keyframes buildY{0%{transform:scaleY(0);opacity:0}20%,80%{transform:none;opacity:1}95%,100%{transform:none;opacity:0}}
/* funnel: many visitors fall in, one comes out */
.drop{animation:drop 3.2s ease-in infinite;opacity:0}
.d2{animation-delay:.5s}.d3{animation-delay:1s}.d4{animation-delay:1.6s}
@keyframes drop{0%{opacity:0;transform:translateY(0)}15%{opacity:1}55%{opacity:1;transform:translateY(40px)}70%,100%{opacity:0;transform:translateY(48px)}}
.win{animation:win 3.2s ease-in infinite;animation-delay:2.1s}
@keyframes win{0%{opacity:0;transform:translateY(0)}10%{opacity:1}75%{opacity:1;transform:translateY(96px)}100%{opacity:0;transform:translateY(100px)}}
/* ugc: recording, progress, sound */
.rec-dot{animation:blink 1.2s steps(2,start) infinite}
.prog{transform-origin:left;animation:prog 4s linear infinite}
@keyframes prog{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.wave rect{transform-origin:center;animation:wave 1s ease-in-out infinite}
.wave rect:nth-child(2){animation-delay:.15s}.wave rect:nth-child(3){animation-delay:.3s}.wave rect:nth-child(4){animation-delay:.45s}
@keyframes wave{0%,100%{transform:scaleY(.35)}50%{transform:scaleY(1.3)}}
.play{transform-origin:center;animation:pulse 2s ease-in-out infinite}
@keyframes pulse{0%,100%{transform:scale(1)}50%{transform:scale(1.15)}}
/* tracking: bars grow, trend line draws */
.bar{transform-origin:bottom;animation:grow 5s cubic-bezier(.3,.7,.3,1) infinite}
.r1{animation-name:g1}.r2{animation-name:g2;animation-delay:.15s}.r3{animation-name:g3;animation-delay:.3s}.r4{animation-name:g4;animation-delay:.45s}
@keyframes g1{0%{transform:scaleY(0)}20%,85%{transform:scaleY(.35)}100%{transform:scaleY(0)}}
@keyframes g2{0%{transform:scaleY(0)}20%,85%{transform:scaleY(.5)}100%{transform:scaleY(0)}}
@keyframes g3{0%{transform:scaleY(0)}20%,85%{transform:scaleY(.72)}100%{transform:scaleY(0)}}
@keyframes g4{0%{transform:scaleY(0)}20%,85%{transform:scaleY(1)}100%{transform:scaleY(0)}}
.trend{stroke-dasharray:140;stroke-dashoffset:140;animation:draw 5s ease-out infinite;animation-delay:.4s}
@keyframes draw{0%{stroke-dashoffset:140}35%,85%{stroke-dashoffset:0}100%{stroke-dashoffset:0;opacity:0}}
.trend-dot{transform-origin:center;animation:dot 5s infinite;animation-delay:.4s}
@keyframes dot{0%,30%{transform:scale(0)}38%,85%{transform:scale(1)}100%{transform:scale(0)}}
/* audit: lens scans, checks appear */
.lens{animation:scan 4.5s ease-in-out infinite}
@keyframes scan{0%,10%{transform:translate(0,0)}30%,40%{transform:translate(0,24px)}60%,70%{transform:translate(0,48px)}90%,100%{transform:translate(0,0)}}
.chk{stroke-dasharray:24;stroke-dashoffset:24;animation:chk 4.5s infinite}
.c1{animation-delay:.3s}.c2{animation-delay:1.6s}.c3{animation-delay:2.9s}
@keyframes chk{0%{stroke-dashoffset:24}10%,55%{stroke-dashoffset:0}70%,100%{stroke-dashoffset:24}}
/* ticker */
.ticker{background:var(--navy);color:#fff;overflow:hidden;padding:18px 0;border-block:1px solid rgba(255,255,255,.08)}
.ticker-track{display:flex;width:max-content;animation:tick 32s linear infinite}
.ticker span{font:700 clamp(18px,2vw,24px)/1 var(--display);font-variation-settings:"wdth" 86;padding:0 28px;white-space:nowrap;display:flex;align-items:center;gap:28px}
.ticker span::after{content:"";width:10px;height:10px;border-radius:50%;background:var(--signal);box-shadow:0 0 0 3px rgba(8,102,255,.35);margin-left:28px}
@keyframes tick{to{transform:translateX(-50%)}}
/* process line fills as the section appears */
.step-line{height:4px;border-radius:2px;background:rgba(255,255,255,.25);margin:0 0 22px;overflow:hidden}
.step-line span{display:block;height:100%;background:#fff;transform-origin:left;transform:scaleX(0);transition:transform 2.2s cubic-bezier(.3,.7,.3,1)}
.process.in-view .step-line span{transform:scaleX(1)}
.steps li{opacity:.0;transform:translateY(14px);transition:opacity .5s,transform .5s}
.process.in-view .steps li{opacity:1;transform:none}
.process.in-view .steps li:nth-child(2){transition-delay:.45s}
.process.in-view .steps li:nth-child(3){transition-delay:.9s}
.process.in-view .steps li:nth-child(4){transition-delay:1.35s}
.no-io .steps li{opacity:1;transform:none}
.no-io .step-line span{transform:none}
@media (max-width:980px){.svc{grid-template-columns:110px 1fr 1.4fr}.svc .art{grid-row:span 2;width:110px}.svc .tags{grid-column:3}}
@media (max-width:720px){.svc{grid-template-columns:1fr}.svc .art{grid-row:auto;width:120px}.svc .tags{grid-column:auto}}
@media (prefers-reduced-motion:reduce){.steps li{opacity:1;transform:none}.step-line span{transform:none}.drop,.win{opacity:1}.trend{stroke-dashoffset:0}.chk{stroke-dashoffset:0}.trend-dot{transform:none}}
main section[id]{scroll-margin-top:64px}

/* who we work with */
.clients{padding:clamp(64px,9vw,120px) 0;background:#fff}
.client-grid{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.client-grid li{background:var(--paper);border-radius:var(--r);padding:26px 22px;transition:transform .25s,background .25s}
.client-grid li:hover{transform:translateY(-4px);background:var(--signal-soft)}
.client-grid h3{font-size:22px;margin:18px 0 8px}
.client-grid p{color:var(--slate);font-size:16px}
.cl-icon{width:52px;height:52px;overflow:visible}
.cl-icon *{transform-box:fill-box}
.ic-shop .lid{transform-origin:center bottom;animation:lid 3s ease-in-out infinite}
@keyframes lid{0%,60%,100%{transform:none}70%{transform:translateY(-3px) rotate(-6deg)}80%{transform:translateY(-1px) rotate(4deg)}}
.ic-local .pin{transform-origin:center bottom;animation:bounce 2.4s cubic-bezier(.3,.7,.3,1) infinite}
@keyframes bounce{0%,55%,100%{transform:none}65%{transform:translateY(-6px)}75%{transform:none}82%{transform:translateY(-2px)}}
.ic-course .pl{transform-origin:center;animation:pulse 2s ease-in-out infinite}
.ic-b2b .brief{stroke-dasharray:32;animation:brief 3s ease-in-out infinite}
@keyframes brief{0%{stroke-dashoffset:32}40%,70%{stroke-dashoffset:0}100%{stroke-dashoffset:-32}}
@media (max-width:980px){.client-grid{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.client-grid{grid-template-columns:1fr}}

/* hero phone with incoming customers */
.phone-art{margin:0;position:relative;display:flex;justify-content:center;padding:20px 0}
.phone{position:relative;width:min(340px,100%);aspect-ratio:9/17.5;background:var(--navy);border-radius:46px;padding:14px;box-shadow:0 40px 80px -30px rgba(2,12,40,.65),inset 0 0 0 2px rgba(255,255,255,.08)}
.phone::before{content:"";position:absolute;inset:14px;border-radius:34px;background:linear-gradient(170deg,#3b82ff 0%,#0a4fd1 55%,#06307f 100%)}
.phone-notch{position:absolute;top:24px;left:50%;width:92px;height:26px;margin-left:-46px;border-radius:20px;background:var(--navy);z-index:2}
.phone-top{position:relative;display:flex;justify-content:space-between;padding:16px 24px 0;font:600 13px/1 var(--body);color:#fff}
.phone-top span:last-child{position:absolute;left:0;right:0;top:66px;text-align:center;font:800 40px/1 var(--display);font-variation-settings:"wdth" 84;opacity:.95}
.notes{position:relative;list-style:none;margin:110px 0 0;padding:0 10px;display:flex;flex-direction:column;gap:8px}
.notes li{display:grid;grid-template-columns:34px 1fr auto;gap:10px;align-items:center;background:rgba(255,255,255,.92);color:var(--ink);border-radius:16px;padding:10px 12px;opacity:0;transform:translateY(-16px) scale(.96);max-height:0;margin-bottom:-8px;overflow:hidden;transition:opacity .45s,transform .45s cubic-bezier(.2,.9,.3,1.2),max-height .45s,margin .45s}
.notes li.on{opacity:1;transform:none;max-height:80px;margin-bottom:0}
.notes b{display:block;font:700 14px/1.2 var(--body)}
.notes div span{display:block;font-size:12px;line-height:1.3;color:var(--slate);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.notes time{font:500 11px/1 var(--mono);color:#8a93a3;align-self:start;margin-top:3px}
.n-ic{width:34px;height:34px;border-radius:10px;display:grid;place-items:center;background:var(--signal)}
.n-ic::before{content:"";width:16px;height:16px;background:#fff;-webkit-mask:var(--m) center/contain no-repeat;mask:var(--m) center/contain no-repeat}
.ic-order{--m:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M5 8h14l-1.5 13h-11z M8 8V6a4 4 0 0 1 8 0v2' fill='none' stroke='black' stroke-width='2.4' stroke-linejoin='round'/%3E%3C/svg%3E")}
.ic-book{background:var(--lead);--m:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Crect x='3' y='5' width='18' height='16' rx='2' fill='none' stroke='black' stroke-width='2.4'/%3E%3Cpath d='M3 10h18M8 3v4M16 3v4' stroke='black' stroke-width='2.4'/%3E%3C/svg%3E")}
.ic-lead{background:var(--navy);--m:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Ccircle cx='12' cy='8' r='4' fill='black'/%3E%3Cpath d='M4 21a8 8 0 0 1 16 0z' fill='black'/%3E%3C/svg%3E")}
.ic-msg{background:#22c55e;--m:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M4 5h16v11H9l-5 4z' fill='black'/%3E%3C/svg%3E")}
.float{position:absolute;font:600 14px/1 var(--body);color:var(--navy);background:#fff;border-radius:999px;padding:11px 16px;box-shadow:0 14px 30px -12px rgba(2,12,40,.45);animation:float 6s ease-in-out infinite;white-space:nowrap}
.float::before{content:"";display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--signal);margin-right:8px;vertical-align:1px}
.f1{top:16%;left:2%}
.f2{top:48%;right:0;animation-delay:-2s}
.f3{bottom:12%;left:6%;animation-delay:-4s}
@keyframes float{0%,100%{transform:translateY(0)}50%{transform:translateY(-10px)}}
@media (max-width:980px){.phone-art{max-width:520px;margin:0 auto}}
@media (max-width:720px){.phone{width:290px}.float{font-size:12.5px;padding:9px 13px}.f1{left:0}.f3{left:0}.notes{margin-top:96px}.phone-top span:last-child{font-size:34px;top:60px}}
.notes li>div{min-width:0}
.phone{aspect-ratio:9/16}
@media (max-width:720px){.phone{aspect-ratio:9/17}}

/* hero flow: ad -> website -> sale */
.flow{margin:0;width:100%;max-width:560px;justify-self:center}
.flow-svg{width:100%;height:auto;overflow:visible;font-family:var(--body)}
.flow-svg *{transform-box:fill-box}
.t-b{font-weight:700;fill:var(--navy)}
.t-s{fill:var(--slate)}
.t-w{font-weight:700;fill:#fff}
.t-price{font-family:var(--display);font-weight:800;fill:var(--signal)}
.t-mono{font-family:var(--mono);fill:#8d97ab}
.t-count{font-family:var(--display);font-weight:800;fill:#fff}
.track{fill:none;stroke:rgba(255,255,255,.55);stroke-width:2.5;stroke-dasharray:3 8;stroke-linecap:round}
.mover{fill:var(--lead);opacity:0;filter:drop-shadow(0 0 8px rgba(255,178,26,.9))}
.mover.on{opacity:1}
.stage{transform-origin:center;transition:transform .5s cubic-bezier(.2,.9,.3,1.3),opacity .5s;opacity:.55;filter:drop-shadow(0 22px 30px rgba(2,12,40,.35))}
.stage.on{opacity:1;transform:scale(1.04)}
.s-count.on{transform:none}
.s-count.bump{transform:scale(1.1)}
.s-sale{opacity:0;transform:translateY(16px) scale(.95)}
.s-sale.on{opacity:1;transform:none}
.prod{display:none}
.scene-shop .prod-shop,.scene-salon .prod-salon,.scene-b2b .prod-b2b{display:inline}
.ad-cta{transform-origin:center}
.s-ad.on .ad-cta{animation:pulse 1.2s ease-in-out 2}
.hearts path{opacity:0;transform-origin:center}
.s-ad.on .hearts path{animation:heart 1.6s ease-out forwards}
.s-ad.on .hearts .h2{animation-delay:.25s}.s-ad.on .hearts .h3{animation-delay:.5s}
@keyframes heart{0%{opacity:0;transform:translateY(0) scale(.5)}20%{opacity:1;transform:translateY(-8px) scale(1)}100%{opacity:0;transform:translateY(-46px) scale(.9)}}
.cursor{transform:translate(40px,46px);opacity:0;transition:transform .8s cubic-bezier(.5,0,.2,1),opacity .3s}
.s-site.on .cursor{transform:none;opacity:1}
.site-btn{transform-origin:center;transition:transform .15s}
.s-site.click .site-btn{transform:scale(.92)}
.s-site.click .site-btn rect{fill:var(--signal-deep)}
@media (prefers-reduced-motion:reduce){.stage,.s-sale{opacity:1;transform:none}}
.page-404{min-height:100vh;display:grid;place-items:center}

/* phone field with country prefix (assets/phone.js) */
.phone-wrap{display:flex;gap:8px}
.phone-wrap input{flex:1;min-width:0}
.phone-cc,.field .phone-cc{position:relative;flex:none;display:flex;align-items:center;gap:6px;padding:0 12px;border:1.5px solid var(--line);border-radius:10px;background:var(--paper);font-size:16px;font-weight:500;color:var(--ink);cursor:pointer;white-space:nowrap}
.phone-cc::after{content:"";width:7px;height:7px;border-right:2px solid var(--slate);border-bottom:2px solid var(--slate);transform:rotate(45deg) translateY(-2px);margin-left:2px}
.phone-cc select{position:absolute;inset:0;width:100%;height:100%;opacity:0;cursor:pointer;font-size:16px}
.phone-cc:focus-within{border-color:var(--signal);background:#fff;outline:3px solid rgba(8,102,255,.25)}
@media (max-width:1100px){.rules dt{font-size:18px}}
.field .phone-cc{padding:0 12px 0 14px;font-size:16px;font-weight:500;min-height:48px}